ASAN ASLAM
A SELECTION OF WORK FROM 2004 - 2017
Ⓒ2017


 

LUCKY PANDA

A SHORT FILM BY ASAN ASLAM
A failed costume shop owner is about to commit suicide,
when he is interrupted by thieves who mistake him
for their getaway driver.

 

 

 

 

 

GILLETTE "PERFECT ISN'T PRETTY"

IDEAThe road to perfection is everything but perfect.
RESULTS 70 million+ views and 1 billion+ media impressions making it the most viewed, liked and commented video in Gillette’s 100 year history.
AWARDS Clios.

 

 

GILLETTE "SHAVE FORTH"

IDEA A face razor is for faces. A body razor is for confidence.
RESULTS 18 million+ YouTube views. Product completely sold out online and in‑store.
AWARDS Cannes Lions.

 

 

 

BRITISH ARMY "START THINKING SOLDIER"

IDEA Invite would‐be recruits to test their army skills in computer game missions. Invite the best to meet the Army and compete for real.
RESULTS The Army filled its recruitment quota for the first time in 12 years.
AWARDS Cannes Lions, D&AD, One Show, Webby + others.

 

 

 

RENAULT "THE MEGANE EXPERIMENT"

IDEA Research showed that towns with Renault Megane's had more "joie de vivre" than their counterparts with no Megane's. So we asked the question, can a car change a town?
RESULTS Global press coverage. Half a billion media impressions. 
AWARDS Cannes Lions, D&AD, One Show, Webby + others.

 

 

 

GILLETTE "SHAVE FORTH"

IDEA To demonstrate the feeling of a freshly shaven body we shaved a sheep.

 

 

 

GILLETTE "GIFTING"

IDEA The only gift that can make all other bad gifts look good.

 

 

 

COKE ZERO "LAST REQUEST"

IDEA Coke Zero gives you more ‐ real Coke taste AND zero calories. So why not ask for more when your life depends on it.

 

 

 

RENAULT "12 SECOND STRIP"

IDEA The Renault Wind Roadster has the fastest roof in its class. It can get ready for summer in 12 seconds flat, so we challenged the country to beat it to win it.
AWARDS Cannes Lions, One Show + others.

 

 

 

 

 

ASAN ASLAM

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